Account structure
Separate branded, non-branded, product/service intent, and remarketing logic so each campaign has a clear job.
Google Ads / PPC Agency
Google Ads management for companies leaking revenue after the click.
Most agencies optimize campaigns. Höski fixes the full paid-traffic revenue path: account structure, creative, landing pages, tracking, CRM follow-up, and the decisions that protect margin while you scale.
Trusted by 300+ brands across Canada, the U.S., Australia, and beyond.
The expensive leak
Your Google Ads are not the only problem.
If campaigns are spending but growth still feels capped, the leak is usually the whole path — not one setting inside Google Ads.
- Campaigns grouped around messy intent.
- PMAX learning from weak or blended signals.
- Branded and non-branded demand mixed together.
- Landing pages that do not match the buyer’s search.
- Tracking that cannot separate real growth from inflated performance.
- Leads entering a CRM without fast enough follow-up.
- Decisions made around ROAS while margin, CAC, AOV, MER, and new-customer value are ignored.
What Höski fixes
We rebuild Google Ads around controllable, profitable scale.
Our paid traffic work starts by finding where revenue is leaking, then rebuilding the account around cleaner intent and better conversion economics.
Search and PMAX control
Stop automation from hiding weak signals. PMAX, Shopping, Search, and branded demand are structured so performance is easier to understand and scale.
Buyer-intent keyword strategy
Prioritize keywords that map to real purchase, booking, or consultation intent — not cheap traffic.
Landing-page alignment
Make sure each searcher lands on a page that matches their problem and moves them toward the next step.
Tracking and revenue visibility
Connect campaign data to revenue, bookings, purchases, CAC, MER, ROAS, AOV, and follow-up performance.
Weekly optimization cycles
Clean search terms, test ads, adjust budgets, refine bids, and protect profitability as spend increases.
Case-study proof
Use the proof that matches the buyer’s search.
Google Ads revenue up 42% while CPA stayed stable
ONO had demand, but structure and automation noise constrained the account. Branded and non-branded traffic competed inside the same budgets, PMAX learned across too many intents, and CPC volatility made performance harder to control.
Höski rebuilt the account with branded traffic separation, product-intent PMAX segmentation, and budget discipline around acquisition.Google Ads revenue doubled while ROAS increased to 3.4x
Ecualama had premium product demand, but inconsistent performance and capped scaling.
Segmented PMAX and Shopping campaigns around poncho, blanket, bestseller, seasonal, branded, and non-branded intent turned Google Ads into a more predictable growth channel.54–80% YoY new-patient growth
A Montreal dental clinic needed predictable new-patient flow, not random lead spikes.
Service-specific Google Ads for Invisalign, emergency, and family dentistry produced six consecutive months of YoY growth.Diagnostic offer
The Paid Traffic Revenue Leak Audit
You leave with a prioritized fix list: what to change now, what to test next, and what should stop getting funded.
- Search campaign structure
- PMAX / Shopping segmentation
- Branded vs non-branded split
- Search term waste
- Conversion tracking quality
- Landing-page message match
- New-customer vs returning-customer revenue
- CAC, ROAS, MER, AOV, and contribution-margin logic
- CRM handoff and follow-up speed
Best fit
- You spend meaningfully on Google Ads already.
- You have demand but cannot scale cleanly.
- You need better control over CAC, ROAS, MER, and pipeline.
- You suspect the issue is bigger than ads alone.
Not for
- Cheap campaign babysitting.
- Random ad tweaks with no landing page, tracking, or follow-up accountability.
Get your Paid Traffic Revenue Leak Audit
Book the strategy call and bring the funnel we should diagnose.
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