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Your real ROAS may be lying to you.

Enter the numbers behind a campaign and see if the dashboard winner is actually producing contribution profit after discounts, returns, fees and fulfillment.

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Used by 7–8 figure brandsBuilt by operators, not theoristsAll math shown, nothing hidden

Profit after ads$3.63 / orderGet the diagnostic

Campaign economics

Reported ROASWhat Meta / Google reports×Average order valueNew customer AOV$COGS %Product cost relative to AOV%Shipping / fulfillment %Freight, pick-pack, delivery%Payment/platform fees %Shopify, Stripe, app fees%Discount rate %Promo drag before returns%Return/refund rate %Revenue that does not stick%

Want the diagnostic on your numbers?

Drop the current inputs into a Höski audit and we’ll tell you which lever is costing margin first: economics, attribution, product mix, creative, or lifecycle.

Real numbers before recommendations
Operator diagnosis, not dashboard theatre
Clear next action tied to margin

Your real ROAS may be lying to you.

Campaign economics

Want the diagnostic on your numbers?

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